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Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition

Marketing Budget

Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. [Read more…]

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Invest in Digital Marketing and Take Your Company to Greater Heights

As the old business adage goes, it takes money to make money.

You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions. [Read more…]

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Critical Metrics for Online Marketing Success that Need to be Measured

Successful online marketing for businesses─ including plumbing businesses─ would never be possible if not for two critical aspects: implementation and measurement. The simple premise behind this is that it is one thing to launch a web marketing campaign to promote a business but an entirely different thing to measure its effectiveness and accomplish set goals. Forbes contributor Jayson DeMers agrees:
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