The eye care industry has displayed growth over the past years, thanks to the strong demand from the rapidly increasing elderly population. In the U.S., the total eye care industry revenue amounts to as much as $15 billion, with an annual growth of 1.6%. To date, there are more than 33,000 optometric businesses in the country.
Can you SEE this growth happening in your own eye care practice in terms of increasing customers?
Continue reading “See Success Happening through Your Own Eyes with Digital Marketing”
Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their website, it’s normal to think that they are also investing heavily on site troubleshooting, maintenance, and optimization… or so we thought.
Continue reading “Website Audit Report: Why Your Website is Not Ranking on Google & Driving Sales for Your Business”
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is more than just a routine site “checkup.”
Continue reading “Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners”
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will come back to your website and even share it with their friends and colleagues. This means you have the opportunity to convert online visitors into customers.
Continue reading “10 Website Improvements That Start with an Audit Report & Result in Better SEO & User Experience”