Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive: [Read more…]
Over the next several years, demand for HVAC contractors is projected to climb momentously. According to the latest statistics from Statista, the global market for HVAC system installations in commercial and residential buildings is expected to be sized at around 117 billion U.S. dollars in 2019—a notable increase from just 75 billion U.S. dollars in 2014.
Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose. [Read more…]
There’s a great demand for energy-efficient upgrades to existing HVAC systems in homes, buildings, and infrastructure. In short, now is the time to position your HVAC company as a reliable service provider to drive business and revenue growth.
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign
Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. [Read more…]
For optometrists in the US, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively.
A huge majority of the American population rely on optometrists for primary eye care. In fact, of 104 million refractive eye exams performed by all eye care professionals annually, 85%, or 88 million, are performed by optometrists.
Additionally, research by AOA Excel and Jobson Medical Information found that nearly 65% of the total U.S. population wears some type of vision correction device, with optometrists prescribing at least 90% of these devices.
Can potential patients find you when they need your expert help?