When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why.
Continue reading “PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]”
Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising.
Continue reading “PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business”
Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising.
Continue reading “Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search”
Everybody needs a plumber at one point or another, and seen as you’re probably one of these tradesmen yourself, you may take this fact as an excuse to neglect your marketing compared to other businesses. While it’s true that plumbers, electricians and the like have much less to worry about marketing than other contractors, if you want your business to be as fruitful as possible, you’ll need to adapt with the times, and bring some SEO into your marketing strategy. Here are some reasons you need online marketing and plumbing SEO. Continue reading “How SEO Can Help Small Businesses such as Your Local Plumbing Service”
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:
Continue reading “Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews”