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Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales

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Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is… [Read more…]

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Why is Social Media Optimization Essential to Your Success? [Infographic]

Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media? [Read more…]