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A Holistic Approach to Search Engine Optimization Involves Killer Content for the Audience

Introduction to SEO and Content Marketing

Search engine optimization and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on SEO without doing content marketing while others think that doing content marketing eliminates the need for SEO.

SEO and content marketing are two separate distinct disciplines indeed.  But they go together.  They fit very well.  And both must be integrated for optimal results. [Read more…]

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You need SEO to Improve your Online Visibility, Increase Visitors, Leads, and Customers

Do you know how many potential visitors you are missing by not having SEO done for you?

When you are missing out on visitors, it means that you are also missing out on customers.  Visitors become leads and leads become customers.  So you are failing to acquire customers and other opportunities if your website is not optimized for search engines. [Read more…]