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Understanding Pay-Per-Click Marketing: Why PPC Should be Part of your Online Marketing Strategy

With many business owners like you also trying to get potential customers notice their business, simply having a website is not enough. You should do more to And because of tougher competition, relying on SEO alone just won’t cut it. With Pay-per-click Marketing or PPC, your ads will appear on the first page of search results for the keywords you target. [Read more…]

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[Infographic] Pay-per-Click Industry report: Generate Instant Traffic with PPC Marketing

Pay-per-click Marketing or PPC, is a form of online marketing wherein ads are displayed when users enter search terms on search engines like Google, Bing or Yahoo.  When running a PPC campaign, marketers can set when, where, and on which keywords do the ads display. You can also set a limit on the budget and you only pay when your ad is clicked. [Read more…]