Plumbing is a fairly common service that remains relevant to this day—seeing that every household needs plumbing services every now and then—but contractors could still use some exposure through marketing in order to make profits and to gain an edge over their competitors. Marketing plumbing services is a lot harder than it seems, however, without an efficient means to reach out to the right audience. Fortunately, opportunities occasionally present themselves, and contractors can always utilize the latest in marketing trends to their advantage.
An article on the Journal of Commerce’s website dated April 7, 2015 discusses how Canada’s construction industries, the plumbing sector included, could mirror the recent heightened activity of their U.S. counterparts. The increased demand for construction services could be attributed to GDP growth, larger populations, and higher demand for resources. The article also explores how the construction industry can benefit from maintaining an Internet storefront, and pick up some marketing gimmicks from popular crowd sourcing services.
Things are looking good for plumbers this year, if the article is to be believed. While demand for plumbing services should increase according to the experts, there is nothing wrong with plumbers taking to the Internet for a little more visibility. Those plumbers in need of online marketing services should seek an expert in the industry, such as Wthree Group of Companies Ltd., to handle the promotions.
The plumbing industry is saturated with plumbers left and right, making it all the more important for contractors to pay closer attention to their marketing approaches if they want to rise above their peers. The Web is a great medium to market on, especially since internet marketing strategies can be created specifically to target the right people in a localised area. Before jumping into the world of online marketing, contractors might want to coordinate with an experienced plumbing company consultant that can walk them through the process of starting a campaign.
Marketing online can have a number of benefits for plumbers. Through their websites, they can provide helpful content for homeowners to refer to, improving the sites’ credibility and ranking on search engines. Via social media, plumbers can develop business relationships with their clients and secure a loyal following. Of course, the effectiveness of these marketing strategies is dependent on how they were creatively produced, so plumbers should definitely turn to a professional marketing firm if they do not know where to start.
(Source: Walls and Ceilings: Does the Future Belong to Gardeners?, journalofcommerce.com, Apr. 7, 2015)