[Infographic] Earn your Potential Customers’ Trust through Online Reputation Repair

The Vast Impact of Online Reputation on Consumers’ Purchase Decisions

It’s not enough for your business to have an online presence, especially if you don’t put a lot of effort into maintaining a healthy image on the Internet. In today’s competitive market, making yourself stand above your competition is only achievable by earning the trust of your audience through a positive online reputation. This would be difficult to accomplish if your business is bombarded with negative reviews and comments. Continue reading “[Infographic] Earn your Potential Customers’ Trust through Online Reputation Repair”

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Ignorance is bliss, some say.

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing.

You never had anyone to explain to you how to use it.
Continue reading “Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?”

How to Measure your Brand Expansion through Online Presence Tracking and Traffic Metrics?

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Do You Know if You are Getting Enough Brand Exposure?

How would you know if your online marketing efforts, such as SEO, are helping to boost your brand?

We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings.
Continue reading “How to Measure your Brand Expansion through Online Presence Tracking and Traffic Metrics?”

Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic

Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI.
Continue reading “Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic”

[Infographic] Why is Social Media Optimization Essential to Your Success?

Social networks are growing steadily and they are providing businesses opportunities to reach out to a bigger audience.

Brands are engaging their customers and would-be customers in social media at this very moment, delighting them, gaining their likes, shares, tweets, +1s, as well as their trust, loyalty and recommendations. Continue reading “[Infographic] Why is Social Media Optimization Essential to Your Success?”

Why do you need SEO? And what are the fundamental factors that make an SEO campaign successful?

Many marketers get stuck with the technical aspects of SEO that they tend to overlook the most factors that make websites worthy of Google’s nod, as well as the users’ thumbs up.

Creating useful content and great user experience for your target audience is the first step to successful SEO. Continue reading “Why do you need SEO? And what are the fundamental factors that make an SEO campaign successful?”

A Holistic Approach to Search Engine Optimization Involves Killer Content for the Audience

Introduction to SEO and Content Marketing

Search engine optimization and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on SEO without doing content marketing while others think that doing content marketing eliminates the need for SEO.

SEO and content marketing are two separate distinct disciplines indeed.  But they go together.  They fit very well.  And both must be integrated for optimal results. Continue reading “A Holistic Approach to Search Engine Optimization Involves Killer Content for the Audience”

You need SEO to Improve your Online Visibility, Increase Visitors, Leads, and Customers

Do you know how many potential visitors you are missing by not having SEO done for you?

When you are missing out on visitors, it means that you are also missing out on customers.  Visitors become leads and leads become customers.  So you are failing to acquire customers and other opportunities if your website is not optimized for search engines. Continue reading “You need SEO to Improve your Online Visibility, Increase Visitors, Leads, and Customers”