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Why SEO is Vital for Business Success

Why SEO is Vital for Business Success

According to research from Mashable, Google gets over 100 billion searches a month worldwide. Unfortunately, roughly 75 percent of all web users do not browse past the first page of the search results. How does a business owner such as yourself make sure that your business is included among the top search results? You do SEO, of course! [Read more…]

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[Infographic] Must-have SEO Components in 2017

Campaign Research and Analysis

Every SEO campaign needs to undergo a thorough research and analysis before anything else. Gaining insights on the overall status of your website is paramount. A study conducted by SEM Rush on 100,000 websites, and 450 million pages, revealed that 50% of the sites suffer from duplicate content, an issue that can cause pages from within the same site to compete for rankings. [Read more…]

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Understanding Pay-Per-Click Marketing: Why PPC Should be Part of your Online Marketing Strategy

With many business owners like you also trying to get potential customers notice their business, simply having a website is not enough. You should do more to And because of tougher competition, relying on SEO alone just won’t cut it. With Pay-per-click Marketing or PPC, your ads will appear on the first page of search results for the keywords you target. [Read more…]

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[Infographic] Pay-per-Click Industry report: Generate Instant Traffic with PPC Marketing

Pay-per-click Marketing or PPC, is a form of online marketing wherein ads are displayed when users enter search terms on search engines like Google, Bing or Yahoo.  When running a PPC campaign, marketers can set when, where, and on which keywords do the ads display. You can also set a limit on the budget and you only pay when your ad is clicked. [Read more…]

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Dominate Google’s Local Search Results with these 4 Effective Tactics

Local search has been a great help for smaller businesses and bigger businesses with multiple locations. When optimized correctly, a company can easily stand out in the local search results. Unfortunately, this is often easier said than done. Google, in line with their commitment to providing exceptional user experiences, continuously tweaks its local ranking algorithms. These continuous updates can make it difficult for businesses to maintain the results of their current online marketing strategy. [Read more…]

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Online Reputation Repair via an Ingenious Content Generation Approach

Modern consumers tend to believe almost everything they see on the Internet, especially as they look for particular products and services. For business owners, this trend could either be beneficial or detrimental to success as potential consumers base their purchase decisions on online reviews, blog posts, and comments that permeate search engine results and social media. Some businesses are bathed with commendations, while others are bombarded with complaints and bad reviews. The question is, which of these two are you? [Read more…]