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Advantageous and Effective Online Marketing for Plumbing Companies

Plumbing is a fairly common service that remains relevant to this day—seeing that every household needs plumbing services every now and then—but contractors could still use some exposure through marketing in order to make profits and to gain an edge over their competitors. Marketing plumbing services is a lot harder than it seems, however, without an efficient means to reach out to the right audience. Fortunately, opportunities occasionally present themselves, and contractors can always utilize the latest in marketing trends to their advantage. [Read more…]

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Critical Metrics for Online Marketing Success that Need to be Measured

Successful online marketing for businesses─ including plumbing businesses─ would never be possible if not for two critical aspects: implementation and measurement. The simple premise behind this is that it is one thing to launch a web marketing campaign to promote a business but an entirely different thing to measure its effectiveness and accomplish set goals. Forbes contributor Jayson DeMers agrees:
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Critical Metrics for Online Marketing Success that Must Be Monitored

Successful online marketing campaigns would never be possible if not for two critical components: implementation and measurement. The simple premise behind this is that it is one thing to launch a web marketing campaign to promote a business, but an entirely different undertaking to measure the campaign’s effectiveness and to accomplish set goals. Forbes contributor Jayson DeMers agrees: [Read more…]