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Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]

Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media.

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How to Evaluate Your Online Marketing Agency Partner [Infographic]

Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help of agencies. Now, the only problem is finding the right agency. But unfortunately, many business owners struggle in this aspect.

That’s why we came up with an infographic checklist that you can use to score and evaluate the agencies or consultants you are considering working with. Simply give your prospect agency partner one point for every question you answer with a “yes.” The more points, the better.

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Heat Up Your HVAC Business through Digital Marketing

Over the next several years, demand for HVAC contractors is projected to climb momentously. According to the latest statistics from Statista, the global market for HVAC system installations in commercial and residential buildings is expected to be sized at around 117 billion U.S. dollars in 2019—a notable increase from just 75 billion U.S. dollars in 2014.

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Go for Mobile Responsive Web Design [Infographic]:

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. [Read more…]

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It’s Clear—You Need Online Marketing to be More Visible to Potential Patients

A huge majority of the American population rely on optometrists for primary eye care. In fact, of 104 million refractive eye exams performed by all eye care professionals annually, 85%, or 88 million, are performed by optometrists.

Additionally, research by AOA Excel and Jobson Medical Information found that nearly 65% of the total U.S. population wears some type of vision correction device, with optometrists prescribing at least 90% of these devices.

Can potential patients find you when they need your expert help?

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10 Website Improvements That Start with an Audit Report & Result in Better SEO & User Experience

A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will come back to your website and even share it with their friends and colleagues. This means you have the opportunity to convert online visitors into customers.

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Improve Your Site Traffic and Conversions by Going Mobile-Friendly Today

Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers!

You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results.
If you seek to increase your site traffic and convert more leads to actual customers, it’s high time that you heed Google’s call to go mobile-friendly. Now is your chance to rank on Google Mobile Searches through “Google Mice” compliance!

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Boom Your Real Estate Profession or Firm through Online Marketing

Home buyers and sellers are constantly on the lookout for a real estate agent or broker to assist them during the buying and selling processes.

According to recent statistics from the National Association of Realtors (NAR), a staggering 88% of home buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69% in 2001. The same percentage of home sellers said that they sought the help of a real estate agent or broker in selling their home. [Read more…]

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Plan an Online Marketing Campaign Today and Attract More Potential Patients for Your OB/GYN Practice

Why do women seek the help of an OB/GYN?

For some women, it isn’t easy to open up about delicate medical issues. However, studies suggest that many of them tend to actively seek the help of a professional online to discuss their health concerns.

There are many reasons why women seek the help of an OB/GYN like yourself, but according to the Centers for Disease Control and Prevention, 71% of these potential patients are looking for preventive care, while 16% are looking for information about a new problem. [Read more…]