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Keep Potential Customers Engaged with Your Brand through Video Marketing

Did you know how significant videos are for Internet users today?

When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable for Internet users.

According to YouTube, an equivalent of almost 300 hours of video are uploaded to its platform every minute.  comScore, on the other hand, discovered that a whopping 100 million Internet users watch an online video every day. Because of its growing significance, Cisco predicted that video content will make up almost 70% of all global consumer Internet traffic by 2017.  [Read more…]

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Reach More Customers by Marketing Your Veterinary Practice Online

Today’s pet owners look for information online before and after visiting a vet.

Bayer Healthcare’s Bayer Veterinary Care Usage Study suggested that more and more pet owners today rely on the Internet to search for information about their pet’s health.

According to the study, almost 4 out 10 pet owners say they first look for information online when a pet is sick or injured, while nearly 3 out of 10 almost always go online after a veterinary visit.

Do you have an online presence? When pet owners go online looking for information about their pets’ health – is it YOU that they find? [Read more…]

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Online Marketing will make your Chiropractic Practice Stand Out Online

The use of chiropractic or osteopathic manipulation has remained stable through the years.  There are 19.4 million adults who have sought for chiropractic help at one point in their lives.  And there are 1.9 million children who have sought for chiropractic help at one point in their lives, according to the National Health Interview Survey, National Center for Health Statistics (NCHS). [Read more…]

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Online Marketing Counts for Accounting Firms Like Yours: Here are the Numbers…

Your Potential Clients are Looking for you Online.

A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations.  In fact, 30% of those surveyed have said they are using search engines, social media, local listings and online reviews when looking for accounting firms, with only 19% saying they are relying on recommendations from friends and relatives. [Read more…]

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Give Your Cosmetic Surgery Practice the Lift it Needs with Online Marketing

The Rise of Selfies has Increased Demand for Cosmetic Surgery

According to a study made by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), people have been so conscious about how they look that one in three surgeons surveyed saw a huge increase in the number of cosmetic procedure requests. This is said to be caused by the pressure of looking ‘beautiful’ in pictures they post on social media sites like Facebook and Instagram.

With the growing demand for cosmetic surgery procedures, cosmetic surgeons now face the challenge of being visible to potential patients whenever they type in cosmetic surgery-related queries on the Internet. [Read more…]

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You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

marketing for lawyers

Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a lawyer, but instead, are using search engines, online directories, law firm websites, and other resources. [Read more…]

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Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release sites and other web pages. [Read more…]

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Open wide and Put Some Teeth into Your Online Marketing

As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on:

  • 8 out of 10 say they began looking for health or medical information, as well as doctors or health professionals at a search engine such as Google, Bing, or Yahoo.
  • 72% of users say they looked or health information online within past year.
  • 35% of adults say that at one time or another, they have gone online specifically to try to figure out what medical condition they or someone else might have. We call them online diagnosers.
  • 46% of online diagnosers say that the information they found online led them to think they needed the attention of a medical professional.
  • 53% of online diagnosers followed-up with medical professional after online diagnosis.
  • 52% of smartphone owners gather health info and health-related services on their phones.
  • 34% of people have read about someone else’s experiences with medical issues online

[Read more…]

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Invest in Digital Marketing and Take Your Company to Greater Heights

As the old business adage goes, it takes money to make money.

You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions. [Read more…]