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Understanding Pay-Per-Click Marketing: Why PPC Should be Part of your Online Marketing Strategy

With many business owners like you also trying to get potential customers notice their business, simply having a website is not enough. You should do more to And because of tougher competition, relying on SEO alone just won’t cut it. With Pay-per-click Marketing or PPC, your ads will appear on the first page of search results for the keywords you target. [Read more…]

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Dominate Google’s Local Search Results with these 4 Effective Tactics

Local search has been a great help for smaller businesses and bigger businesses with multiple locations. When optimized correctly, a company can easily stand out in the local search results. Unfortunately, this is often easier said than done. Google, in line with their commitment to providing exceptional user experiences, continuously tweaks its local ranking algorithms. These continuous updates can make it difficult for businesses to maintain the results of their current online marketing strategy. [Read more…]

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Online Reputation Repair via an Ingenious Content Generation Approach

Modern consumers tend to believe almost everything they see on the Internet, especially as they look for particular products and services. For business owners, this trend could either be beneficial or detrimental to success as potential consumers base their purchase decisions on online reviews, blog posts, and comments that permeate search engine results and social media. Some businesses are bathed with commendations, while others are bombarded with complaints and bad reviews. The question is, which of these two are you? [Read more…]

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A Holistic Approach to Search Engine Optimization Involves Killer Content for the Audience

Introduction to SEO and Content Marketing

Search engine optimization and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on SEO without doing content marketing while others think that doing content marketing eliminates the need for SEO.

SEO and content marketing are two separate distinct disciplines indeed.  But they go together.  They fit very well.  And both must be integrated for optimal results. [Read more…]

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Free Pro Consultation Worth $1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint

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You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses. [Read more…]

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Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales

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Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is… [Read more…]