According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop. Continue reading “Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’”
Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising.
Continue reading “PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business”
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:
Continue reading “Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews”
To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.
Unfortunately, business owners and managers like you simply do not have enough time to dabble and experiment online. The core business – be it a bakery, carwash, dental clinic, or restaurant – needs you. You need to be running operations. Trying to learn the technical aspects of online marketing and sacrificing time for the business is not worth it.
Continue reading “Qualities of an Effective Online Marketing Agency: Guide for Business Owners”
Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose. Continue reading “Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration”
For optometrists in the US, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively.
Continue reading “Develop a Digital Marketing Plan to Reach More Potential Patients and Grow Your Business”
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is more than just a routine site “checkup.”
Continue reading “Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners”
We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure that their websites and other web properties are optimized for mobile devices to cater to mobile users.
Continue reading “Give Your Website a Mobile-Friendly Upgrade & Increase Your Traffic, Conversions, and Sales”
A robust job market, rising consumer confidence, and a moderate improvement in the supply of mortgage credit have led to the dramatic recovery of the U.S. housing market. Indeed, many regions across the country are witnessing a building boom in both residential and commercial real estate. Additionally, housing prices are rising in many areas across the country. Continue reading “Why Real Estate Professionals Need a Solid Digital Marketing Strategy to Grow Their Businesses”