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Having a Responsive and Mobile-Friendly Website Can Help You Penetrate a Larger Market Segment

This is a fact:  Because mobile phones are seen as a very personal gadget, most women choose to use their smartphones to look for “very personal and private” information about their health. In fact, according to the latest statistics by the Pew Research Center, six in ten (or 61%) female phone owners use their gadgets to search for information online. [Read more…]

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Tap into Video Marketing to Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business

It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore—100 million Internet users watch an online video every day.

People all over the world see online video not only as a source of entertainment, but also as a source of information. According to James McQuivey, Principal Analyst at Forrester Research, a minute of video is worth 1.8 million words—making video significantly more powerful than the written word.  [Read more…]

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Harness the 7 Key Online Channels to Target Patients Who are Looking for Chiropractors

A significant percentage of chiropractic patients are using online resources to locate and evaluate various chiropractors in their area.

In a recent survey, chiropractic patients who’d recently visited a chiropractor were asked about the methods they’d used to find and/or evaluate their chiropractor. Fifty-five percent of respondents said they used online resources to find and/or evaluate their chiropractors (this percentage includes respondents who’d been referred). [Read more…]

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The ‘Selfie’ Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behavior

Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to reach more prospects. [Read more…]

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How to Increase Conversions on Your Law Firm Website

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There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law. [Read more…]

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway. [Read more…]