[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift

Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call.

The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out. Continue reading “[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift”

PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]

When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why.
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[Video] Online Marketing Company and Services Overview: How Does Our Agency Actually Work?

The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how.

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Beat Negative Reviews about Your Business with Effective Online Reputation Management [Video]

Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in question was referred by a family or friend as a separate study by LMG showed that of those who searched online for referred businesses, 52% looked for reviews or ratings. Online reviews are that powerful.

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Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive: Continue reading “Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website”

See Success Happening through Your Own Eyes with Digital Marketing

The eye care industry has displayed growth over the past years, thanks to the strong demand from the rapidly increasing elderly population. In the U.S., the total eye care industry revenue amounts to as much as $15 billion, with an annual growth of 1.6%. To date, there are more than 33,000 optometric businesses in the country.

Can you SEE this growth happening in your own eye care practice in terms of increasing customers?
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Website Audit Report: Why Your Website is Not Ranking on Google & Driving Sales for Your Business

Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their website, it’s normal to think that they are also investing heavily on site troubleshooting, maintenance, and optimization… or so we thought.

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Have you upgraded your site to a mobile-friendly website already?

April 21, 2015—the date of the big Google mobile-friendly algorithm update.

Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.

Continue reading “Have you upgraded your site to a mobile-friendly website already?”

Build a Strong Marketing Foundation for Your Real Estate Services through Digital Marketing

More and more prospective home buyers and sellers are turning to the Internet to buy or sell homes.

Home Buyers go to the Internet to Find Real Estate Professionals

According to studies, 90% of home buyers search online during their home buying process. They’re browsing real estate company websites, searching the inventories of listing services, reading reviews, and watching online videos. Continue reading “Build a Strong Marketing Foundation for Your Real Estate Services through Digital Marketing”