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[Infographic] Pay-per-Click Industry report: Generate Instant Traffic with PPC Marketing

Pay-per-click Marketing or PPC, is a form of online marketing wherein ads are displayed when users enter search terms on search engines like Google, Bing or Yahoo.  When running a PPC campaign, marketers can set when, where, and on which keywords do the ads display. You can also set a limit on the budget and you only pay when your ad is clicked.

With tougher competition, simply having a website and relying purely on organic search is not enough, incorporating PPC into your overall marketing strategy is the way to go.

See our Infographic:

WThree.ca-PPC-2017-Infographic

 

Marketers will Increase their Budget for Paid Search

Marketers are not only using PPC but they are also allotting bigger budget for it. A study by DemandWave shows that 51% of marketers will be increasing their budget for paid search. Another study shows that marketers are going to invest more on Google Paid search at 60.2%.

Google AdWords Industry Benchmarks

The average click-through rate or CTR in AdWords across all industries is 1.19% on the search network and 0.35% on the display network. The highest CTR on the search network is from Dating and Personals industry at 3.40%. Meanwhile, the highest CTR on the display network is from the Technology industry at 0.84%.

Top 3 click-through rate by Industry for Search:

  • Dating and Personals – 3.40%
  • Finance and Insurance – 2.65%
  • B2B – 2.55%

Top 3 click-through rate by Industry for Display:

  • Technology – 0.84%
  • Dating and Personals – 0.52%
  • Advocacy – 0.52%

The average conversion rate in AdWords across all industries is 2.70% on the search network and 0.89% on the display network. The highest conversion rate on the search network is from Finance and Insurance industry at 7.19%. Meanwhile, the highest conversion rate on the display network is from Home Goods industry at 2.19%.

Top 3 Conversion Rate by Industry for Search:

  • Finance and Insurance – 7.19%
  • Consumer Services – 5.00%
  • Advocacy – 4.16%

Top 3 Conversion Rate by Industry for Display:

  • Home Goods – 2.19%
  • Finance and Insurance – 1.75%
  • Real Estate – 1.49%

The average cost per acquisition or CPA in AdWords across all industries is $59.8 on the search network and $60.76 on the display network. The highest CPA on the search network is from the Legal industry at $135.17. Meanwhile, the highest CPA on the display network is from the Employment Services industry at $129.69.

Top 3 cost per acquisition by Industry for Search:

  • Legal – $135.17
  • Health and Medical – $126.29
  • Employment Services – $105.79

Top 3 cost per acquisition by Industry for Display:

  • Employment Services – $126.69
  • Advocacy – $86.49
  • Education – $80.00

Search and Display Ads: Share of Traffic per Category

The highest traffic from search ads is for the home and garden category at 3.95% and the sports category for display at 2.36%. This is higher than the global average of 1.97% for search and 1.32% for display.

Top 3 Search Traffic by Industry:

  • Home and Garden – 3.95%
  • Sports – 3.81%
  • Jewelry – 3.07%

Top 3 Display Traffic by Industry:

  • Sports – 2.36%
  • General Merchandise – 1.92%
  • Clothing – 1.67%

Ad Spending by Industry

The biggest spender when it comes to Ad Spending is the Finance and Insurance industry with an ad spend of $4 billion followed by the Retail industry at $2.8 billion. The Travel and Tourism industry follows close at $2.4 Billion.

Worldwide Spend on Paid Search from 2015 to 2017

The Worldwide Spend of paid search if projected to grow. In 2015, the global paid search spend is $73.04 Billion and $83.06 Billion for 2016. Paid search is showing no signs of slowing down with a projected global ad spend of $92.4 Billion by 2017.

Pay-per-click marketing guarantees instant highly targeted traffic. However, implementing a PPC campaign require high technical skills. Let us help you. Contact us today to learn more on how PPC can help your business grow!