Search Engine Optimization (SEO) is just one of many online marketing techniques that have brought good results to businesses and organizations trying to improve their visibility online. Although this particular method seems to be efficient for some, it’s in a business’ best interest to take advantage of local SEO to make himself more visible to his target market.
What is Local SEO?
In business, local SEO helps internet users find products or services they’re looking for in a given location. It is best utilized by businesses with specific service areas. Establishments such as medical clinics, law offices, restaurants, and even plumbing companies must consider local SEO if they want their target market to find them. Through local SEO, potential customers are able to locate their preferred business and know if they are as easy as possible to access from their homes.
Major search engines (e.g. Google, Yahoo, and Bing) have become the modern day business directories. People search for their desired services on these sites by typing in specific keywords and instantaneously receiving several pages of results.
Business owners looking to increase their customer base may start optimizing locally by making profiles on the above listings, which should include their NAP (names, address, and phone number) and other service areas, if available. Since people are becoming tech-savvy, they would likely look for other details aside from the provided info. For that reason, including positive customer reviews may aid in the persuasion process.
Reasons to have local SEO
Optimizing your business locally guarantees increases in your figures, as the major search engines acknowledge location data when providing responses to user’s search queries. For instance: Max, a homeowner in Saskatoon, needs a plumber who can fix his toilet. He goes online and does his research by keying in “Saskatoon plumber”. If plumbers in the area got SEO providers like Wthree Group of Companies Ltd. to conduct local SEO plumbing services for them, then they stand a good chance of doing business with Max.
Businesses with numerous service areas should optimize for each location simultaneously by providing each area its own web page for increased traffic. Having knowledge of the different online directory listings like Google+ Local, Yext, and UBL is important in order to reach a wider audience.
(Source: The Definitive Guide to Local SEO, SearchEngineJournal.com)