Owners of a small business that deals with plumbing, or those looking to start one, should come up with a great online marketing strategy to help them market their products and services and raise people’s awareness. The internet has become a good place for small businesses to do this and get the opportunity to become bigger through online exposure. With the multitude of ways to market online, a business would have various opportunities to get its products and services to the people.
Perhaps one of the greatest ways to market online is through social media. According to an AZ Central article, “While the expense of marketing on Facebook, Twitter or Pinterest is increasing, it is still extremely affordable compared with Google AdWords.” One tip is to pick one social media platform first and building a presence there before getting onto other platforms. Facebook is one of the top choices when starting out because of its millions of users, providing great exposure for the business. It also has an advertising feature which appears on the news feed and will not go unnoticed.
Another key online technique for small plumbing businesses is local SEO. This starts with having a website that has a domain name that reflects the business’ location, as well as the appropriate keywords which, in this case, could be ‘plumbing’, ‘plumber’ or their variations. The content of the website must be tailored to the service area of the business and must mention where the business is located, to increase local search visibility. To capitalize on the website, it must be present in local listings and directories to increase the site’s exposure and draw visitors and potential clients who are in need of plumbing services.
Having a good online marketing strategy in place ensures that the business has an online presence and that the people are aware of the company’s products and services. Local SEO helps draw in the target customers who are in the immediate area. People who are searching for ‘plumbers’ and the location should easily see the website in the results if the online marketing is done well.
Small businesses in the plumbing industry who are in need of assistance for their online marketing should consult companies such as the Wthree Group of Companies who are also an experienced plumbing company consultant.
(Source: Low-budget digital marketing tips for small business, azcentral, January 27, 2015)