The fate of Canada’s plumbing industry is mainly based on the trends prevalent in the construction industry. As long as the construction industry remains one of the fastest-growing businesses in the country, plumbing businesses will keep thriving. This is because the highest demand for plumbing services is in construction, where plumbing system installation and maintenance are necessary. No wonder utility system construction, which includes plumbing, is on the top ten list of the fastest-growing small business sectors in Canada.
For this reason, the competition tends to be more aggressive. The only way to avoid getting left behind is to employ an effective marketing strategy. If you own a plumbing business and you want to expand from utility system installation to home plumbing repair and maintenance, you need to consider engaging in online marketing. An article for Entrepreneur.com provides some general tips on how to make your business take off.
Whether you are a seasonal tax accountant or a full-time plumber, the hardest part of being self-employed in a service business lies in how you go about creating your market. The business world relies on an intense buy-and-sell culture, so anything you plan to offer should be the best quality, easy to procure and strong enough to survive word-of-mouth (and especially the lack thereof). In the case of service businesses, though, the hardest roadblock may be in trying to promote a product that technically does not exist until a client has been secured.
Of course, it all starts with providing an effective service. If you can make your first clients attest to the quality of your service then you’ve started an effective marketing campaign. Good reviews increase your reputation and reputation fuels marketing. While traditional newspaper and TV ads along with word-of-mouth may help introduce your business, online marketing can better reach out to your target market given the popularity of the Internet. Here’s what Entrepreneur.com thinks about online marketing.
Growing technology trends are creating more and more ways to market your business, however. Starting a web page is a great way to reach out to potential consumers, especially since the internet has revolutionized the way information is passed along.
If you will seek advice from an experienced plumbing company consultant, he/she will most likely recommend local SEO to be your ultimate online marketing tool. This is like a virtual version of traditional marketing except it’s less costly and faster in hooking potential clients. Hiring an online marketing company that provides local SEO is your best bet for quick and long-lasting expansion.
(Source: How to Get Your Service Business Off the Ground, Entrepreneur.com)