The eye care industry has displayed growth over the past years, thanks to the strong demand from the rapidly increasing elderly population. In the U.S., the total eye care industry revenue amounts to as much as $15 billion, with an annual growth of 1.6%. To date, there are more than 33,000 optometric businesses in the country.
Can you SEE this growth happening in your own eye care practice in terms of increasing customers?
Potential Patients Use Search Engines to Find Optometrists
When people were asked to think about the last time they searched for health and medical information, including eye doctors, 77% of patients said that they began at a search engine such as Google, Bing, or Yahoo.
Will they find you online and gain information about their eye care needs and feel comfortable to come and see you? Do you have useful and engaging content online? Can they find you on search engines at all?
Go Mobile-Friendly Today
Here’s a fact you need to clearly see:
Fifty two percent (52%) of smartphone owners have looked online for information about health topics, such as specific diseases, treatments, or procedures.
Is your site responsive and mobile-friendly?
Your Online Reputation Matters a Lot
A survey finds that of those adults who use the Internet:
- Eighty percent (80%) have looked online for information about health topics, such as medical eye care, eye exams, prescription eyewear, and contact lenses.
- Thirty four percent (34%) have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
- And twenty five percent (25%) have watched an online video about health or medical issues.
Are there positive reviews about your eye care products and services online?
We’ll Take Care of Your Digital Marketing while You Take Care of Your Patients’ Eyes
If your answer to any of these questions is “no,” things shouldn’t look as blurry as it seems. We can help you gain a 20/20 vision of your digital marketing success.
Our Online Marketing Services can build and expand your brand’s visibility online!
Fill out the form today or call us now for an appointment.