Why do you need SEO? And what are the fundamental factors that make an SEO campaign successful?

Many marketers get stuck with the technical aspects of SEO that they tend to overlook the most factors that make websites worthy of Google’s nod, as well as the users’ thumbs up.

Creating useful content and great user experience for your target audience is the first step to successful SEO. Continue reading “Why do you need SEO? And what are the fundamental factors that make an SEO campaign successful?”

A Holistic Approach to Search Engine Optimization Involves Killer Content for the Audience

Introduction to SEO and Content Marketing

Search engine optimization and content marketing are often viewed as separate online marketing strategies.  Some marketers only focus on SEO without doing content marketing while others think that doing content marketing eliminates the need for SEO.

SEO and content marketing are two separate distinct disciplines indeed.  But they go together.  They fit very well.  And both must be integrated for optimal results. Continue reading “A Holistic Approach to Search Engine Optimization Involves Killer Content for the Audience”

You need SEO to Improve your Online Visibility, Increase Visitors, Leads, and Customers

Do you know how many potential visitors you are missing by not having SEO done for you?

When you are missing out on visitors, it means that you are also missing out on customers.  Visitors become leads and leads become customers.  So you are failing to acquire customers and other opportunities if your website is not optimized for search engines. Continue reading “You need SEO to Improve your Online Visibility, Increase Visitors, Leads, and Customers”