Successful online marketing campaigns would never be possible if not for two critical components: implementation and measurement. The simple premise behind this is that it is one thing to launch a web marketing campaign to promote a business, but an entirely different undertaking to measure the campaign’s effectiveness and to accomplish set goals. Forbes contributor Jayson DeMers agrees: Continue reading “Critical Metrics for Online Marketing Success that Must Be Monitored”
The fate of Canada’s plumbing industry is mainly based on the trends prevalent in the construction industry. As long as the construction industry remains one of the fastest-growing businesses in the country, plumbing businesses will keep thriving. This is because the highest demand for plumbing services is in construction, where plumbing system installation and maintenance are necessary. No wonder utility system construction, which includes plumbing, is on the top ten list of the fastest-growing small business sectors in Canada.
Continue reading “Online Marketing can Speed up the Expansion of Your Plumbing Business”
Build your Brand
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Continue reading “Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.”
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on.
But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them?
Continue reading “Building Your Brand with Content: How Your Businesses Can Overcome the Challenges”
SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.
We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach.
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How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.
Continue reading “SEO Goes Natural & Social with High Quality Content”
Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users.
Continue reading “Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?”
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services.
First question: What set of values does your target customers associate with your brand? Second question: Do they even know your brand exists?
You need to pay attention to this, and you need to start today. Because if you’re not taking your brand seriously, how do you expect potential customers to take your business seriously? In today’s competitive market, you just can’t let that happen, can you? That’s why we put together an infographic and listed eight tips you can start using today to build your brand. Continue reading “Take Your Brand Seriously: Why You Need to Optimize Your Brand [Infographic]”
Wthree Group of Companies Ltd. is an elite online marketing company based in Saskatoon. We specialize in search engine optimization, pay per click marketing, social media management, and link building services. We also offer small business consulting to local small business owners.
Continue reading “Wthree Group of Companies Ltd. Clients Share Their Success Stories”
Wthree Group of Companies Ltd. understands how difficult it can be to draw in a steady stream of customers; we were once in your shoes, after all. As a team, we would love nothing more than to see your small business reach the level of success it deserves. In fact, that’s the very reason why our company was created in the first place.
Continue reading “Experience the Wthree Group of Companies Ltd. Difference for Yourself”