Campaign Research and Analysis
Every SEO campaign needs to undergo a thorough research and analysis before anything else. Gaining insights on the overall status of your website is paramount. A study conducted by SEM Rush on 100,000 websites, and 450 million pages, revealed that 50% of the sites suffer from duplicate content, an issue that can cause pages from within the same site to compete for rankings. Continue reading “[Infographic] Must-have SEO Components in 2017”
Pay-per-click Marketing or PPC, is a form of online marketing wherein ads are displayed when users enter search terms on search engines like Google, Bing or Yahoo. When running a PPC campaign, marketers can set when, where, and on which keywords do the ads display. You can also set a limit on the budget and you only pay when your ad is clicked. Continue reading “[Infographic] Pay-per-Click Industry report: Generate Instant Traffic with PPC Marketing”
The Vast Impact of Online Reputation on Consumers’ Purchase Decisions
It’s not enough for your business to have an online presence, especially if you don’t put a lot of effort into maintaining a healthy image on the Internet. In today’s competitive market, making yourself stand above your competition is only achievable by earning the trust of your audience through a positive online reputation. This would be difficult to accomplish if your business is bombarded with negative reviews and comments. Continue reading “[Infographic] Earn your Potential Customers’ Trust through Online Reputation Repair”
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI.
Continue reading “Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic”
Many marketers get stuck with the technical aspects of SEO that they tend to overlook the most factors that make websites worthy of Google’s nod, as well as the users’ thumbs up.
Creating useful content and great user experience for your target audience is the first step to successful SEO. Continue reading “Why do you need SEO? And what are the fundamental factors that make an SEO campaign successful?”
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded. Continue reading “Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services”
How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business. Continue reading “SEO Goes Natural & Social with High Quality Content”
Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media? Continue reading “Why is Social Media Optimization Essential to Your Success? [Infographic]”
More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. Continue reading “Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]”
Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising.
Continue reading “Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search”