Are you struggling to market your brand’s products or services online? Is your brand being optimized the right way for you to get more exposure and traffic? Continue reading “Expand Your Brand’s Online Presence with Our Brand Optimization Service”
This is a fact: Because mobile phones are seen as a very personal gadget, most women choose to use their smartphones to look for “very personal and private” information about their health. In fact, according to the latest statistics by the Pew Research Center, six in ten (or 61%) female phone owners use their gadgets to search for information online. Continue reading “Having a Responsive and Mobile-Friendly Website Can Help You Penetrate a Larger Market Segment”
It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore—100 million Internet users watch an online video every day.
People all over the world see online video not only as a source of entertainment, but also as a source of information. According to James McQuivey, Principal Analyst at Forrester Research, a minute of video is worth 1.8 million words—making video significantly more powerful than the written word. Continue reading “Tap into Video Marketing to Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business”
It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your prospects to choose your office over the competition? Continue reading “Why Having a Professionally Designed and Mobile-Friendly Website is Essential for Veterinary Practitioners”
A significant percentage of chiropractic patients are using online resources to locate and evaluate various chiropractors in their area.
In a recent survey, chiropractic patients who’d recently visited a chiropractor were asked about the methods they’d used to find and/or evaluate their chiropractor. Fifty-five percent of respondents said they used online resources to find and/or evaluate their chiropractors (this percentage includes respondents who’d been referred). Continue reading “Harness the 7 Key Online Channels to Target Patients Who are Looking for Chiropractors”
Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting. Continue reading “Invest Strategically in Your Digital Marketing and Grow Your Accounting Firm”
Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to reach more prospects. Continue reading “The ‘Selfie’ Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behavior”
Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time? Continue reading “How Your Restaurant Can Benefit from the Growing Mobile Trend”
There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law. Continue reading “How to Increase Conversions on Your Law Firm Website”
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway. Continue reading “If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.”