How Online Marketing Can Be Greatly Beneficial for Plumbing Companies

In today’s business world, how you promote your products or services plays a vital role in retaining customers or attracting potential ones. As more and more people rely on the Internet for information, companies are shifting their marketing focus towards the World Wide Web, with the goal of reaping the rewards of effective online marketing. Below is an excerpt from an article in GrowPlumbing.com:

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How to Increase Conversions on Your Law Firm Website

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There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law. Continue reading “How to Increase Conversions on Your Law Firm Website”

You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

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Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a lawyer, but instead, are using search engines, online directories, law firm websites, and other resources. Continue reading “You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process”

Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!

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Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.

Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point? Continue reading “Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!”

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway. Continue reading “If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.”

Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

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Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release sites and other web pages. Continue reading “Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?”