Saskatoon Online Marketing SEO
Wthree Group of Companies Ltd.
According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop. Continue reading “Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’”
More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. Continue reading “Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]”
When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why.
Continue reading “PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]”
Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising.
Continue reading “PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business”
Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising.
Continue reading “Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search”
Everybody needs a plumber at one point or another, and seen as you’re probably one of these tradesmen yourself, you may take this fact as an excuse to neglect your marketing compared to other businesses. While it’s true that plumbers, electricians and the like have much less to worry about marketing than other contractors, if you want your business to be as fruitful as possible, you’ll need to adapt with the times, and bring some SEO into your marketing strategy. Here are some reasons you need online marketing and plumbing SEO. Continue reading “How SEO Can Help Small Businesses such as Your Local Plumbing Service”
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:
Continue reading “Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews”
Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media.
The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how.
To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.
Unfortunately, business owners and managers like you simply do not have enough time to dabble and experiment online. The core business – be it a bakery, carwash, dental clinic, or restaurant – needs you. You need to be running operations. Trying to learn the technical aspects of online marketing and sacrificing time for the business is not worth it.
Continue reading “Qualities of an Effective Online Marketing Agency: Guide for Business Owners”