For optometrists in the US, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively.
Develop a Digital Marketing Plan to Reach More Potential Patients and Grow Your Business
It’s Clear—You Need Online Marketing to be More Visible to Potential Patients
A huge majority of the American population rely on optometrists for primary eye care. In fact, of 104 million refractive eye exams performed by all eye care professionals annually, 85%, or 88 million, are performed by optometrists.
Additionally, research by AOA Excel and Jobson Medical Information found that nearly 65% of the total U.S. population wears some type of vision correction device, with optometrists prescribing at least 90% of these devices.
Can potential patients find you when they need your expert help?
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See Success Happening through Your Own Eyes with Digital Marketing
The eye care industry has displayed growth over the past years, thanks to the strong demand from the rapidly increasing elderly population. In the U.S., the total eye care industry revenue amounts to as much as $15 billion, with an annual growth of 1.6%. To date, there are more than 33,000 optometric businesses in the country.
Can you SEE this growth happening in your own eye care practice in terms of increasing customers?
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Website Audit Report: Why Your Website is Not Ranking on Google & Driving Sales for Your Business
Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their website, it’s normal to think that they are also investing heavily on site troubleshooting, maintenance, and optimization… or so we thought.
Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is more than just a routine site “checkup.”
10 Website Improvements That Start with an Audit Report & Result in Better SEO & User Experience
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will come back to your website and even share it with their friends and colleagues. This means you have the opportunity to convert online visitors into customers.
Have you upgraded your site to a mobile-friendly website already?
April 21, 2015—the date of the big Google mobile-friendly algorithm update.
Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.
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Give Your Website a Mobile-Friendly Upgrade & Increase Your Traffic, Conversions, and Sales
We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure that their websites and other web properties are optimized for mobile devices to cater to mobile users.
Improve Your Site Traffic and Conversions by Going Mobile-Friendly Today
Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers!
You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results.
If you seek to increase your site traffic and convert more leads to actual customers, it’s high time that you heed Google’s call to go mobile-friendly. Now is your chance to rank on Google Mobile Searches through “Google Mice” compliance!
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Build a Strong Marketing Foundation for Your Real Estate Services through Digital Marketing
More and more prospective home buyers and sellers are turning to the Internet to buy or sell homes.
Home Buyers go to the Internet to Find Real Estate Professionals
According to studies, 90% of home buyers search online during their home buying process. They’re browsing real estate company websites, searching the inventories of listing services, reading reviews, and watching online videos. Continue reading “Build a Strong Marketing Foundation for Your Real Estate Services through Digital Marketing”